Deshpande fellows organized sale of Khadi dress on 23th, 24th & 25th October 2008 at BVB Engineering college, Vidyanagar, Hubli and celebrated Khadi Day on25th, October 2008 by wearing Khadi dresses.
Two Khadi dealers from Hubli & Dharwad displayed their products for three days. A total sale of Rs.20,025 was made during these days. On an average each khadi dealer made sales of Rs.3000 and above. Students, staffs & employees of the BVB College showed keen interest towards khadi products.
More than 350 people visited the stalls. People wanted to buy more khadi dresses if dealers had brought more variety of khadi products. Lack of aggressive selling by dealers was a major factor that obstructed khadi from reaching its potential.
Major learning we got from this activity was that Khadi has a huge potential to grow, if we market it aggressively by taking khadi products into customers doorsteps with varieties and not sitting in one centralized place looking forward customers to come.
By seeing the enthusiasm and response we got by the people towards Khadi, we decided to celebrate every Saturday as Khadi day.
Cheers Khadi,
